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[|Andreas Weigend] Spring 2009-B MBA 267 / EWMBA 267 Haas School of Business University of California at Berkeley
 * Marketing 2.x: The Social Data Revolution**

This url, haas2009.wikispaces.com, is a **wiki**. If you see anything that can be improved, just do it. While everybody can view, only members can edit. All students in the class have been added as members based on their email address on the class list. If there is any access problem, please click on the top of this page, and generate a request to be added. This wiki is for both the full-time (FT) and the evening/weekend (EW) sections of this course. All content pages of this wiki are the shared and co-edited by both groups.

1. Additional (non-wiki) course page
Almost all info you need is on this wiki. There is an additional high-level **course description** at [|weigend.com/teaching/haas.]It gives links, e.g.,to the **audio recordings** of the FT classes (as mp3) are at: [|weigend.com/files/teaching/haas/2009/recordings].

2. Who is in the class?
To facilitate the generation of unexpected ideas and discovery of new people, all students (registered or not) are on the same **social network** [|haas2009.ning.com]. **Please upload your picture**, and share some information about yourself. There are more than 900k social networks on the ning platform, another avenue to be explored for marketing.

3. What are the topics each week?
We have some guests joining us in some classes, see below, also [|weigend.com/teaching/haas.], and [].
 * Introduction to People 2.0
 * Communication
 * CompanyCulture
 * Cases: Dell, Real Estate
 * ProductMarketing
 * LiveWeb
 * The Future

4. When and where do we meet?
The FT section meets in F320 (Haas School of Business). Class starts at 2:10pm and ends at 4:00pm. The dates are:
 * 3/19/2009 Introduction
 * 4/2/2009 Ted Shelton
 * 4/9/2009 Peter Hirshberg
 * 4/16/2009 Mark Choey
 * 4/23/2009 Dave Riemer
 * 4/30/2009 Sean Ammirati and Walker Fenton
 * 5/7/2009 Outlook
 * TBD Final Presentation

The EW section meets in C135 (Haas School of Business). Class starts at 10am and ends at 6pm. The dates are:
 * 4/5/2009 Bjoern Woltermann
 * 4/26/2009 Seth Goldstein

5. Office hours
If you want to discuss your ideas with me, I am happy to meet after class, and/or make an appointment via email given at weigend.com. (I don't check any messaging system like Ning, Facebook, LinkedIn etc.)

6. Grading policy
The main goal of this course is to empower you with insights that can be transferred to your area of expertise by completing a mixture of theoretical and experimental assignments. Percentages are:
 * || FT || EW ||
 * 1. Homework assigments || 60% || 80% ||
 * 2. Contributions in class || 5% || 10% ||
 * 3. Contributions on facebook, blog || 5% || 10% ||
 * 4. Wiki || 30% || --- ||
 * 1) Homeworks: The assignments will be graded by "readers" which will include the teaching staff and industry leaders. Points are explained on each assignment page
 * 2) Contributions in class.
 * 3) Contributions such as commenting on weigend.com/blog or sharing some of your insights on [|SocialDataRevolution.com] (same as [|facebook.com/socialdatarevolution]).
 * 4) For FT students only: Course wiki: Class material from each session needs to be summarized and improved upon by a group of students to serve as a continuous resource. You must form a group and sign up to write a wiki page, Your group is responsible for creating the initial wiki page for the class that week and getting it up within 3 days. The page will be evaluated at 5pm on the Sunday following class: At that stage, the page must clearly emphasize the key learnings of the class, why they are relevant, and link to relevant materials elswhere. At any time after that, every student is invited to inmprove the pages as the course develops with useful and relevant links that connect concepts together. The wikis of the Stanford courses ([|2007], [|2008]) can serve as examples.

7. How do I submit my homework?
The individual pages for each homework specify the deliverables. In some cases (e.g., EW-HW1), nothing needs to be handed in, all work is to be done on the wiki. (Since you need to log in to make any changes, there is a clear way of attributing work to individual students.) When something needs to submitted by email, please send standard pdf to:
 * For FT section: haas.ft.homework@gmail.com. Steve Park (steve_park@mba.berkeley.edu)is helping with the FT homeworks.
 * For EW section: haas.ew.homework@gmail.com Takeshi Haeno (takeshi_haeno@mba.berkeley.edu) is helping with the FT homeworks.
 * Social media TA: [|Enrique Allen]

8. Beyond the class: SocialDataRevolution.com
[|Join the Social Data Revolution page on Facebook], text "fan socialdatarevolution" to FBOOK (32665) from your mobile phone, or.join via [|SocialDataRevolution.com]. Comment on the posts of others, and share your questions and MBA perspective with hundreds interested in the topic. This page also brings together as fans many former Stanford Stats 252 students.