FT-HW5_Interview

[|Andreas Weigend] Spring 2009-B MBA 267 Haas School of Business University of California at Berkeley
 * Marketing 2.x: The Social Data Revolution**

=Homework 5 for FULL TIME MBA students (individual)= Assigned: Fri April 24, 2009 Due: Thu May 7, 2009, 2pm (beginning of Class 7) Submit to: haas.ft.homework@gmail.com Note: Given student request, you do not need to submit the insights you gained. However, at the beginning of Class 7, a couple of students will be asked to share their experiences with the class.

Interview a marketing executive in a company of your choice 1) What do they believe is the essence of Web2.0? 2) What is the impact on their business? 3) Going beyond the obvious (such as companies losing control of their messages), what fears does the executive have about the Social Data Revolution? What myths do they still believe in? What are they missing? 4) Your conclusion: If you were to take over their position and responsibilities in the firm next week, what would be the first thing you would do, and why?