EW-Day1

[|Andreas Weigend] Spring 2009-B EWMBA 267 Haas School of Business University of California at Berkeley
 * Marketing 2.x: The Social Data Revolution**

Examples
Companies providing service for data

+ Incentives
Importance of incentive design

Importance of metrics
But what are the right ones?

A/B test
Evolution

Marketing objectives: awareness, brand building
E.g., Adobe